I'm Jake Breeden, and BreedenIdeas is my teaching and consulting business. I'm fascinated by understanding how our very best intentions often lead to our very worst decisions, and I share more about that in my upcoming leadership book, to be published by Jossey-Bass in February, 2013.
I'm an adjunct professor at UNC's Kenan-Flagler Business School and a member of the Global Faculty for Duke Corporate Education -- the world's top ranked provider of custom corporate education. I've worked with a wide range of global clients, including Microsoft, Starbucks, Cisco, Google, Deloitte, OppenheimerFunds and Bloomberg. So far I have taught in 27 countries.
Before I started BreedenIdeas, I worked at Duke Corporate Education as a Managing Director, which allowed me to sit in the back of the room and learn for five years as I watched the best educators in the world do their thing.
I taught undergrads at Furman University, and I served as the faculty advisor for the college TV station. I was also Web Development Director for Furman, where we won the Council for Advancement and Support of Education (CASE) grand prize for Web Development. I started my career working for a PR firm and an ad agency.
I earned an MBA from Duke University's Fuqua School of Business, an MS in Public Relations at Boston University's College of Communication, and a BA in English from the University of South Carolina. My three daughters -- Emily, Clara and Margaret -- keep me learning and laughing in my home in Chapel Hill, NC.

